SEMrush Alternatives in 2026

Heap

Heap is a digital insights platform that captures the entire user experience on your site, revealing hidden behaviors and enabling companies to improve conversion, retention, and user satisfaction. It provides a comprehensive dataset and advanced analytics to enhance understanding of customer journeys.

FeedHive

AI social media management & analytics platform.

Otterly AI

AI monitoring and brand optimization tool.

Senuto

AI-powered SEO and content analysis platform.

BuzzSumo

Content research and analytics tool.

MagicBrief

AI-driven marketing research and competitive analysis tool.

Google Analytics

Google Analytics is a powerful tool for tracking and analyzing website traffic and user behavior, helping businesses make data-driven decisions.

Plausible

Plausible is a privacy-friendly analytics tool that helps businesses track website performance and user behavior without compromising user data.

Adobe Analytics

Adobe Analytics empowers businesses with real-time insights and data-driven decision-making capabilities to enhance customer experiences.

Hotjar Analytics

Hotjar Analytics provides powerful insights into user behavior through heatmaps, session recordings, and feedback tools, enabling data-driven decisions.

Matomo

Matomo is a powerful analytics platform that provides in-depth insights into user behavior, helping businesses make data-driven decisions.

Crazy Egg

Crazy Egg provides visual analytics tools to help businesses understand user behavior on their websites, enhancing decision-making and optimization strategies.

Ahrefs

Ahrefs is a powerful SEO toolset that helps users improve their website's search engine rankings and analyze competitors.

Fathom

Fathom is a powerful analytics platform designed for data-driven decision-making, offering real-time insights and user-friendly dashboards.

SimilarWeb

SimilarWeb provides comprehensive analytics and insights for businesses, helping them understand market trends, competitor performance, and audience behavior.