Crayon
Drive Competitive Wins with Real-Time Insights
Crayon is a competitive intelligence platform that provides real-time insights about competitors, enabling sales teams to enhance their strategies and close more deals through automated content and actionable intelligence.
Crayon is a competitive intelligence platform designed to monitor competitors and empower sales teams with real-time intelligence. The platform utilizes Crayon AI to mine insights from data, generate instant content, and provide sales representatives with effective talk tracks and sales plays that facilitate deal closures.
Key features of Crayon include automated intelligence gathering, competitive alerts, and the ability to read between the lines of competitor activities, allowing for quick implementation into sales enablement strategies. The platform is particularly beneficial for sales reps, making competitive intelligence easily consumable and actionable.
Targeted at sales and marketing professionals, Crayon aims to enhance competitive win rates and streamline the sales process. Users have reported significant improvements, such as a 40% increase in battlecard adoption and a tripling of win rates against top competitors.
Main benefits of using Crayon include the ability to focus on high-impact work without the risk of being blindsided by competitors, as well as achieving substantial revenue growth, with users noting $6 million in influenced revenue within a year.
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